why am I starting NorthBailey?

A very famous ad man (who will remain nameless) once told me why he’d started his own agency rather than continuing as CEO of his previous agency.

 “Andrew” he said “there were two reasons… greed and ego”

What he said was a typically memorable, if 20th century, way of saying

  1. that he wanted to be in charge of his own destiny,
  2. he wanted to be successful if he could help his clients be successful.

Those seemed like good reasons to me at the time, and they still do.

You need confidence to start a new business and I was confident in success because, having had senior marketing & insight roles at Tesco, Sainsbury’s, Asda, Coop and M&S, I had plenty of experience to draw on.

NorthBailey solve problems for retailers, and suppliers to retailers, using our experience, technical expertise in marketing and market research and our networks.

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Published by Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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