Andrew has long experience as a director with a consistent record of driving commercial success within insight, loyalty, category management and brand development in FTSE 100 organisations.
He’s worked in fmcg businesses (Cadbury- Schweppes & Coca-Cola) and has led insight teams (Sainsbury’s Coop, Asda, M&S) Lead loyalty schemes ( Tesco, Sainsbury’s Coop, M&S) and set up category management processes in several UK retailers (Sainsbury’s, Asda).
His background includes senior brand marketing roles in Cadbury Schweppes plc. and The Coca- Cola Company, Clubcard Director at Tesco, Insight & Loyalty Director at Sainsbury’s, Customer Director at Coop, VP Insight Pricing & CRM at Asda, and Insight & Loyalty Director at M&S.
He has a rare blend of leadership experience in fmcg, retail and technology.
Neil is a broadly experienced researcher and communications strategist with huge depth and breadth of experience spanning different kinds of businesses (blue chip brands, technology start up and advertising agencies at board level) and across a broad range of categories (food, alcohol, pharmaceutical, toys, retail, fmcg, utilities) on both a global and local basis.
Rigorous and highly numerate in approach, he challenges convention to deliver powerful data driven insights to clients and enable better informed business decisions.
Neil started as a client at Guinness Brewing before switching to advertising where he worked as a strategic planner at leading international agencies including GGT, TBWA and McCann Erikson. In 2003 Neil founded Brandface, an insight and brand consultancy which he still runs.